Do you consider yourself social? I mean socially active on social media that is? Since I started EmpowHer Purpose I chose to be socially active as it was the one "free" advertising tool that was available to me! And let's face it if you are an entrepreneur, our budgets are not unlimited. Prior to EmpowHer, I was never active and to be clear, I avoided it and had an attitude of "I have a large enough network and I talk to the people I want to connect with already." You know what I learned, I was wrong. There is so much opportunity for connection available to us through social media and communities like the online EmpowHer Purpose MembHership.
Whatever your relationship is with social media, we know one thing is for certain-it is here to stay and yet another way we communicate and connect. We all have a choice on how to show up in any situation, and frankly, social media is no different. It truly requires us to show all parts of ourselves and own you! Some people call it fake, but that's on you and what you choose to educate your audience on. In fact, it's a process of peeling away the layers to your comfort zone. In the beginning, I wanted to pretend to be the Dr, and someone gave me some smart guidance, Michelle be YOU - you are smart, charismatic and funny! You can be cooky, but very serious. Allow your audience to get to know you and they either buy in or not. Are you a voyeur, a poster, active or inactive!?!?! Are you curious to learn more and engage with any platform in a healthy way! Your way? For all the vilifying of social media, I have honestly met an amazing community of very helpful souls we want to support one another and for that I'm grateful. If you have a goal of becoming more social media savvy in 2022 join us for our Get Grounded and Get Goaling workshops the next two Tuesdays for one hour on February 1 and 8.
In recent months many clients have been asking me more about social and my journey from getting started to date. First it's not about the number - ANY number for that matter. One of the biggest obstacles I hear is overwhelm of how to get started or develop a feed or a following - you don’t need a social media person right away or maybe never - it’s about good content and consistency - what’s your unique message and value proposition? Whether you are selling or telling consumers about product, service or yourself. This is why a few years ago I launched the workshop Cougars On Computers as I wanted our generation to embrace the opportunity to learn, grow and expand our communities and connect in a different way.
Many people will tell you over and over...content, content, content. My suggestion is keep it simple, pick one platform to become educated on (because there are so many), in beginning it’s about getting started, setting realistic and consistent goals you can post and deliver valuable content in whatever your expertise or medium is. I'm here to tell you that you do not need to post every day, but be intentional about your brand and message. Remember, have FUN with it! Be yourself and people who like you and your offerings will gravitate towards you. This is yet another way the Opportunity Knocks Podcast can help you find real world guidance on how to approach your start in social media. Below are four people making headway in the industry(besides me).
My most recent guest, Gi